It’s not the biggest hit TTAC’s ever had; that honor, in the post-Farago era at least, goes to a short piece Ronnie Schreiber wrote about the “Porsche Design Soundbar” last year. But my analysis of the Audi ad was the fastest-moving long-form to appear on the site since my Lamborghini Urus opinion piece of 2012. And it could have been even bigger; thanks to a combination of factors including me being slow to respond on an editing question or two because I was on the way to Indianapolis to get measured for a Nomex race suit, we sent it out the door seven hours later than we should have.
Oh well. If wishes were fishes, we’d all eat salmon every night the way my father is doing in his unstinting effort to live forever. The artcle was, and continues to be, remarkably popular nonetheless, thanks to links in from a variety of general-interest heavy-hitter sites like Instapundit and the “Kotaku In Action” subreddit. As you’d expect, many of those non-automotive outlets are far more concerned with the general societal implications of the advertisement in question than they are interested in what it means for the car business.
Given some of the recent political sensitivity at TTAC among both readers and management, I made every effort to ensure that this editorial was clearly marked “before the jump” as a potentially controversial opinion piece. The opening paragraphs, and even the title, should have made the readers aware that I’d be addressing issues outside the stark sales-statistic meat-and-potatoes that defines the site’s current content and direction.
Apparently, there was one jagoff out there who didn’t see all the warning signs and managed to accidentally electrocute himself on the third rail of having to read something besides December’s CUV sales rankings.