I said God damn. Tne Lincoln Continental is already about my favorite American car in a long time — and now they went and made a guitar amp out of it! Where do I sign up? Oh… looks like I can’t.
You might not have noticed, but Lincoln is working very hard to associate the new Continental with modern-traditional African-American musicians like Gary Clark Jr. and Jon Batiste. There’s a lot of Sixties-style photography and marketing going on. I think it’s brilliant. Let Cadillac reach out to the rappers; Lincoln is all about the cool. Gary Clark Jr. is a cool dude. And a bit of a player, too, even if the video doesn’t showcase his best work.
Speaking of players… let’s see what your favorite mediocre guitarist had up his sleeve this week, shall we?