SiXT Can Get FuKT

I just touched down for a bit of a long-term assignment in the Miami area—I’ll be in SoFlo until 7/21/17, so RG readers, holla—and as a result, I decided to investigate some different rental car options. Normally, I’m National 4 Lyfe kinda guy, as I like the ability to pick my own car and exit the airport as quickly as possible. But, in this case, National was the most expensive option by far, clocking in at nearly double the price of some competitors.

As a result, I decided to investigate SiXT Rent a Car.

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In The Year 2017, Thanks To Social Media, United Gets Crucified For Being Right

We’ve all seen the video countless times, right? Jackbooted thugs pulling a poor doctor out of his seat on a United flight from Chicago to Louisville, bloodying his face along the way, just because United needed to get some pilots to a flight in the Bluegrass. The resulting social media uproar, much of it presumably conducted by people who only take one flight a year (and that’s on Allegiant or Spirit—final destination: Las Vegas), ended up costing United 4 percent of its company value, or a whopping $770 million. Ouch. Warren Buffett personally lost $52M as a result of the decline. (This is the same market which values Tesla as being worth more than Ford.)

Of course, it’s completely obvious to anybody with half a brain who was in the wrong here—and it’s not United.

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