The Five Million Dollar Mattress Man

A reader sends this in, regarding the bizarre multi-million-dollar world of mattress-website referrals and their accompanying lawsuits. It certainly makes Electrek’s quarter-million or so in Tesla freebies and/or cash seem small potatoes indeed — and if anything could make the incestuous and thoroughly seedy world of automotive journalism look half-decent by contrast it would be a world where a couple that met on ChristianMingle can rate mattresses based on how good they are for sex. Check it out.

19 Replies to “The Five Million Dollar Mattress Man”

    • rwb

      I wouldn’t have guessed either, but makes sense- it hits the consumer advice payola sweet spot between say, cars, which most people can’t afford to buy with cash offhand, and other Western necessities that can be discarded and replaced on an average salary. A medium-ticket wear item and necessity for most. Fecund breeding ground for unsavory referral practices upon inspection.

      Reply
      • Jack BaruthJack Baruth Post author

        It helps that unlike with cars most people have absolutely zero brand loyalty or associations, leading them to that reviewer-assisted “decision funnel”…

        Reply
  1. Ronnie Schreiber

    thetruthaboutmattress.com and ttam.com are available. Create a site with honest mattress reviews with no affiliate or other connections to mattress companies.

    How would one monetize the site? Maybe affiliate ads for other related items like linens and bed frames?

    Reply
  2. -Nate-Nate

    The World has become a really strange place .

    Not terribly surprised that a ‘Christian’ dating site leads to sex as only the truly hopeless are not aware that Church Girls are the easiest to get going .

    -Nate

    Reply
    • Ryan

      Nothing was “fish in a barrel” like attend a Catholic High School, not even 1:59 at a college bar after a Delta Theta Kappa Gamma sorority formal.

      Reply
      • everybodyhatesscott

        I went to a Catholic HS and couldn’t buy a date. Not saying there weren’t easy girls, I was just completely unaware of them. Fortunately, I got better.

        Reply
  3. Kevin Jaeger

    What a strange little corner of the internet that I’d never heard of.

    Seems hard to believe you can make that much money as a sales affiliate in such a narrow market, but what do I know?

    Reply
  4. MrFixit1599

    Maybe 6 months ago, I attempted to do some mattress research online. As I went from website to website, all I could think was all of these reviews read like infomercials. Now that impression makes more sense.

    Reply
  5. Ryan

    I’ve always found the mattress industry as a whole to be quite an odd one. As you stated, there’s no real brand loyalty. The retail mattress model (if you would like to call it that) seems to employ “salesmen” that couldn’t make the cut at even a low-tier furniture retailer. The term “disruption” is overused these days, but this is one industry that probably deserved it to some extent.

    When I moved “back” to college, I brought my 2 year old Sealy (or was it a Serta?) up and bought a cheap Zinus memory foam mattress and frame off of Amazon to keep at home for the 20 nights/year I was spending there. Despite costing a mere $250, it is arguably more comfortable than the ~$800 mattress I had purchased previously. I ended up swapping them out, so it will be interesting to see how well it holds up in the long run. At the very least, my lingering back pain has all but subsided.

    I find it hard to feel sorry for these blogger types who find themselves in situations such as this. While the companies certainly have blood on their hands, the fact that “bloggers” and “influencers” hold so much weight with today’s consumers still baffles me.

    If you would ever like to speak to a group of PR/journalism students about ethics, I know a guy who can make that happen.

    Reply
  6. Texn

    I found a great mattress review site, sleeplikethedead.com and we ended up ordering a mattress from bedinabox.com a year ago. It’s been great! Ironically, they’ve been in business much longer than any of the hipster brands.

    Reply

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