It’s time again for another visit to the Chicago Auto Show, thanks to my friend Jim Smith. You see, he’s been attending the event for fifty years. And took quite a few pictures in that time. Lucky for us! So let’s dive into a world of Broughamage and wood-sided wagons, and see what kind of new rolling stock is on display!
Time for another trip in the Wayback machine to look at the 1981-83 Imperial, courtesy of my friend Jim Smith. He thoughtfully took pictures of brand new luxury cars back when Brougham was still in, the tops were padded and opera lamps were expected!
The 1981 Imperial was Lee Iacocca’s last try at the Continental Mark III formula: Long, low, sleek, with every available convenience, a long hood, a short deck, and Broughamed out to the gills.
Some people love Corvettes. Others are really into Civics. And in certain parts of the country, there are fine folks who will accept nothing less than a diesel F250 King Ranch. But for me, it’s Broughams. Fine, wire wheel-covered, opera-lamped Broughams. With soft Corinthian leather, d’Elegance button tufted seating, St. Regis landau tops, and chrome. Chrome everywhere! Why? Well, my grandparents had Lincoln Continentals, LTDs and Thunderbirds, and they made an impression on me. I was also unduly influenced by my dad’s root beer brown 1979 Pontiac Bonneville during my pre-kindergarten years. Fleetwood Brougham, Cougar Villager and Mark IV toy cars I received as a kid also were a factor. But despite also loving Volvos (I drove them for nearly twenty years) and Porsches (Dad had them before I was born), it always comes back to the Broughams.