1970 was a big year for Lincoln-Mercury. The Continental Mark III was a sales success, the recently refreshed Marquis/Monterey were strong sellers, the final performance Cougars, namely the 1970 Eliminator and XR7, went on sale, and there was a new Continental. Yes, the 1961 Continental had single-handedly saved the marque from oblivion, and its clean, classic lines and throwback center-opening doors made it an icon of the 1960s.
And the look was deftly maintained throughout the decade. These new Sixties Continentals looked nothing like prior Lincolns, and especially unlike the enormous 1958-60 models. Sounds a lot like 2017, when the new Continental appeared, doesn’t it? But I digress.