1976 Mercedes-Benz 280C – Teutonic Hardtop

The final piece of the puzzle in Mercedes-Benz’s total revitalization of their lineup design-wise was the W114/W115 series of sedans and coupes. The ‘New Generation’ finalized the form of Mercedes’ new styling direction led by M-B designer Paul Bracq for the Sixties and well into the Seventies. This transformation of M-B’s look from slightly rounded Fifties full-fenderedness to sleek, smooth Sixties modernism began with the finless 220SEb coupe and cabriolet in The Year of Our Lord, 1961.

And it made sense to start with those models. The 220SE coupe and cabriolet were the top of the line. As many manufacturers have proved over the years, it is always better to introduce a new look on your top-of-the-line car. If you do it back-asswards, you will probably hear many a customer remarking loudly how the new Belchfire Eight Super looks suspiciously similar to the half-as-expensive Hiccup Custom Four.

1969 Mercedes-Benz 220

And so it was that the W114 and W115 were the final recipients of the look that started on the 220SEb, sporting 230SL and uber-fancy 600 earlier in the decade. However, despite the presence and popularity of the diesel 220D and 240D models (taxi luxury for Oldsmobile Ninety-Eight money!) you could get a very nice version of this car, if you ponied up for the 250 (later on, the 280), which featured real leather, real wood, and a straight six gasoline engine.

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1963 Mercedes-Benz 230SL – Oh Lord, Won’t You Buy Me A Pagoda?

The Mercedes-Benz 230SL, internally designated the W113, was the company’s first sports car of the 1960s. Without doubt, M-B had designed some fine postwar cars, and the Fintail sedans were quite modern for their time (well, except for the…fins). In 1961, Mercedes sent the finned look packing, starting with the W111 coupes and cabriolets, which reflected a clean, linear, and very modern design language. Meanwhile, the 300SL and 190SL were getting somewhat long in the tooth, and Mercedes decided it was time to apply Paul Bracq’s classic lines to their roadster. And here it is. The Pagoda.

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