Imagine Yourself In A Mercury: 1979 Cougar Sedan

A four door Cougar? Oh yes! Once upon a time, in the ’70s, nameplate recognition actually meant something. And cars had actual names! Starting in 1974, the Cougar coupe finally broke it off with the Mustang body and chassis-wise, becoming a super-luxe Montego while the Mustang became a sequel and shrunk.

The reconfigured 1974 Cougar dropped all sport pretensions, and became a mini-Mark IV of sorts, with that ’70s domestic “boulevard ride” and lots and lots of options. Despite the loss of the convertible, sales of the ’74-’76 Cougar were extremely healthy.

So healthy, in fact, that when the time came for a redesign in 1977, the L-M powers-that-be decided that even more would be even better. Oh sure, the top-of-the-line XR-7 coupe was still in evidence, and even sharper with bladed fenders, quad rectangular headlamps and even more options! But there were several new additions that the folks who’d been driving Cougars since 1967 may have been surprised to see.

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