Tag: Rambler

1963 Ambassador

1963 Rambler Classic 770 Cross Country: The New Shape Of Quality

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In Autumn of 1962, the high water mark of American Motors Corporation was arguably reached. Between 1958 and 1963, the Rambler lineup, in its frugal American, mid-priced, family-friendly Classic and deluxe Ambassador lines, hit a sweet spot in the domestic market that it never really recaptured.
1963 Classic
When the all-new 1963 Classic and Ambassador debuted, AMC was at the top of its game, with appealing, well-built, sensible cars. After that, save the brief spark of the AMX, Javelin, Hornet and Eagle, it was mostly downhill.

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1965 Rambler Ambassador 990 Convertible – You Had Me At Green!

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I have a real love for the 1965-66 Rambler Ambassadors. Part of that may be due to my chance encounter with a metallic lilac ’65 sedan back in the ’90s (a story told once before; I’ll share it here on RG eventually) but the plain truth is I find them very clean and elegant. It was 1965, the Big Three were at the top of their game, BUT even little Wisconsin-based AMC fielded an attractive line. The arguably frumpy cars of the late Fifties were banished, and clean, smooth lines were in evidence throughout the line. The luxury Ambassador convertible was the top of the heap. And if you happened to have one in Woodside Light Green with a white top and green interior? Holy cow! I’m in.

Many years went by before I discovered the 1965 Ambassador and Classic were not all-new, as I had previously assumed, (blame over-the-top Sixties braggadocio and advertising) but were in fact heavily facelifted 1963-64 models. While it can be seen in the rooflines–particularly on the two-door hardtops (damn, how did I not notice that?!), the middle-tier Classic and upper-crust Ambassador both looked new, modern and attractive. I especially like the Ambassador’s stacked headlights and peaked fenders. Did the top-tier wonks in Kenosha know Cadillac was going for quad stacked headlamps in ’65, or was it just a happy coincidence? At any rate, they looked great.

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