True story: Last year I spent three days exploring the ghost towns of Colorado with a nature photographer and his best friend, who also happened to be the model for some of the photos used in the article I wrote from the experience. When I got to the photographer’s house, I saw that he had YETI… everything. Four different sized YETI coolers. A whole bunch of YETI insulated cups. YETI stickers on his truck and on his photo gear. He was all about the YETI.
I was confused because the only YETI I knew was the high-end bike maker that sadly moved to Taiwan for production about fifteen years ago. But I didn’t give it any more thought, until last week. That was when YETI became involved in a whole bunch of drama regarding its decision to withdraw its support from the NRA. To be honest, I’ve read twenty articles about the YETI/NRA thing and I still don’t know the truth. YETI claims it was all a misunderstanding — but is that just a case of a company walking back a social-justice policy when they realize just how unpopular said policy is among the hunters, woodsmen, and explorers that make up the company’s customer base?
In the middle of all the drama, Pelican Coolers popped into social media with a very canny promotion: buy a USA-made Pelican Cooler using a certain code (PELICANPROUD) and the company would donate ten bucks to the NRA. Plus you’d get a (Chinese-made) insulated cup similar to the YETI one that every thirtysomething mother in the Midwest has in her immediate vicinity at all times. So I took a look at the company’s offerings. They had a 30-quart cooler that looked about perfect for my summer NASA/SCCA/BMX/skatepark/World-Challenge season. And it was available in Lime Green. The price was a bit breathtaking, but I justified it using some absolutely stupid math that I’ll share with you after you CLICK THAT JUMP.