A $1,200 guitar cable. One thousand, two hundred dollars. That sounds insane. There is, however, a certain amount of logic to it. From a strict Veblen-good perspective, it doesn’t make any sense to connect a $15,000 PRS Private Stock guitar and a $10,000 boutique amp with even the nicest $65 Mogami Gold cable. But there’s more to it than that. Since the dawn of electric-guitar time, long cables have been a nightmare. They’re noisy and they actually modify the tone of the guitar.
My friend John Marks has solved these problems by applying the same outrageous materials and processes used in the audiophile world to the humble guitar cable. The precise length is calculate to minimize interference. The materials are all top shelf and roughly equivalent to what you’d get in the very highest-end copper audiophile cables. There’s an oiled wooden block on the amplifier end for reasons that still make no sense to me.
It’s bad-ass and it works better than FourLoko on a first date. Click the jump to see and hear it live.
This isn’t a “demo” video in the traditional sense. In a demo video you have some Steve Vai type whip out a virtuoso performance through five effects and a Lexicon post-processor. In this video we have a (hugely expensive) guitar, an old amp from 1965 with no distortion and no effects, and two different cables.
John is offering discounts to our readers, so if you want the best-est guitar cable ever in the whole world, visit him at The Tannhauser Gate. If you’re interested in auditing the cable in your own environment, reach out to me and I’ll talk to you about using mine for demo and evaluation purposes. Thanks!