The 1980s were not precisely Cadillac’s decade. While in the 1960s Cadillac, the creme de la creme of General Motors, could do no wrong, in the 1980s it seemed they made misstep after misstep. True, changes had to be made. Fuel economy had to be improved, dimensions reduced, and technology added. But there is no doubt that the first half of the decade was exceedingly painful at Cadillac Motor Division.
Cadillac could do no wrong in the ’50s and ’60s. They consistently outsold both Lincoln and Imperial and were essentially in a class of their own. But as the 1960s progressed into the early 1970s, they perhaps became a victim of their own success. The cars slowly became less special as Cadillac chased ever higher profits. Starting around 1969, Cadillac started skimping on interior materials.