1976 Oldsmobile Cutlass Supreme: King of the Coupes

Today, the most popular new cars tend towards silver silvermist combover anonymity. Because, as you know, it is much better to have a car that does 17 things crappily rather than one that does one thing very well. But I digress. Things change. It’s a given, especially in the fickle car market. But approximately 45 years ago, the top selling cars in the land of the free were actually attractive. Due to having several in my family when I was a kid, I especially long for the 1976-77 Cutlass Supreme; in all likelihood, so do a number of people, as they set sales records in the ’70s and early ’80s. Luckily, I spotted a primo example at the Oldsmobile Nationals in Brookfield, Wisconsin back in 2015.

1976 Oldsmobile Mid-size and Compact-02-03

We’ve all heard the Colonnade story: In 1973, GM unveiled the new A-bodies. They were new and modern, but were festooned with the first 5-mph safety bumpers. And in certain quarters, draw a serious amount of ire from Monday morning quarterbacks. But at any rate, sporty muscle coupes were on the way out, with the world of Brougham taking over. The Cutlass coupes, in various S, Salon and Supreme forms, did quite well.

But in my opinion, they hit their stride in 1976, when an attractive new face and sheetmetal greeted visitors to Olds showrooms. The smooth sides (sedans and wagons retained the 73-75 fender blisters), quad rectangular lights and waterfall grille all looked great. It was a clean, attractive restyle, what one would call a near-luxury car today. For the up-and-coming young professional to announce his moving up in the world.

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1986 Oldsmobile Cutlass Supreme Brougham Sedan – A Special Feel

After the GM A-bodies became G-bodies, each division did its own thing when it came to deciding what models stayed in the lineup. Consider the sedans: The Chevy and Buick versions departed after ’83. Pontiac’s G-body Bonneville lasted until 1986, after which it became an H-body. But Oldsmobile, arguably the purveyor of the best A/G-bodies in the corporation, kept its sedans going all the way to 1987. All in all, not a bad run for an Olds model that had flopped (at least in four-door form) when it first appeared in 1978.

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1977 Oldsmobile Cutlass Supreme Brougham – By Popular Request

Back in 2013, I saw perhaps the finest Brougham in the wild as I have ever seen (excluding car shows): A 1977 Cutlass Supreme Brougham coupe. It was, quite simply, gorgeous. And I have a history with the Colonnade Cutlasses! That’s right folks, it’s another ’70s Brougham post. Buckle up!

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1976 Oldsmobile Cutlass Supreme – Colonnades Of My Past

As a kid growing up in the 1980s, the “Colonnade” 1973-77 Oldsmobile Cutlass Supreme was a constant factor. In my Midwestern city, they were, even by 1988-89, as common then as beige beigemist Toyota Camry LEs are now. But the one I remember the best was owned by my Aunt Candy.

Uncle Don was a mechanic. A damn good one. Back in the 1970s he worked at Bob Neal Lincoln-Mercury in Rock Island, where my grandparents bought their Lincoln Continentals and Thunderbirds. Whenever they brought a car in for service, they always requested Don, and only Don, to work on their cars. The other guys in the service department groused about this, but as Don was the best mechanic they had, they had little recourse.

In fact, Don was constantly getting job offers from other dealerships in the Quad Cities. My aunt once told me that at a Christmas party in the late ’70s, Erv Peters, a local Ford dealer whom Don was working for at that time, asked Candy how to keep Don on? Simple, she said, just pay him more money! So he did.

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