1966 Studebaker Cruiser – The Last Gasp, With A Dash Of Broughamage

I have been a Studebaker fan for some time. I blame my parents. Back in 1996, during a particularly difficult year health-wise, my mom and dad took me to an SDC meet at the Moline Holiday Inn. I was smitten. There were so many cool models! 1950-51 “bullet nose” Champions and Commanders, Golden Hawks, Larks, all kinds of great stuff. But perhaps my favorite model at the show was the Gran Turismo Hawk.

1964 Gran Turismo Hawk at the 2017 Des Moines Concours d’Elegance

Cleverly restyled by Milwaukee-based industrial designer, Brooks Stevens, this was essentially a 1953 “Loewy coupe” with some cosmetic surgery and a Thunderbird-inspired roofline. Introduced for the 1962 model year, it was a surprisingly modern update for such an old design. Keep in mind, most American cars in the ’50s and ’60s got 2-3 year redesigns, even if it was sitting atop the same old chassis. Studebaker, with the lack of the Big Three’s deep pockets, had to improvise.

Continue Reading →