Today, we’re going to talk about the Lincoln Mark VII, a car I still find timeless and attractive today. It is the longest-lived of the Mark Series, available from 1984 through 1992. Lincoln has definitely changed since I was a kid in the ’80s. For most of my childhood and early adulthood, there were three Lincoln models: The Continental, the Town Car, and the Mark. All were clearly defined in the lineup, and had a specific clientele. Even the dealer brochure made note of this.
As the 1986 Mark VII brochure said: “While what Lincoln automobiles have in common is impressive, what perhaps is more impressive is how they are different from each other. For each addresses and fulfills a different luxury need. The 1986 Lincoln Mark VII, for example, satisfies not only the craving for comfort, but the passion for performance…the Lincoln Continental is a truly contemporary luxury automobile, a marvelous commingling of high technology and high fashion. And the Lincoln Town Car continues its tradition of uncompromising ride, room and comfort.” I’ve already done the mid-’80s Town Car, and the Continental will get its time in the spotlight here on RG sometime soon. But today, it’s all about the Mark VII. Continue Reading →