Brougham For Sale: 1978 Mercury Marquis

Remember Jason Bagge? Sure you do. He’s the Pacific Northwest’s Brougham Whisperer. He seeks out, buys, refurbishes, and sells on classic 1970s Broughamtastic Broughams to happy new owners. Many of his previous cars have been featured right here on Riverside Green, including his 1976 Oldsmobile Ninety-Eight, 1976 Caprice Classic Landau, 1976 Bonneville Brougham, 1972 Bonneville four-door hardtop, and 1973 Imperial LeBaron. Well, folks, he just can’t keep anything, ha ha!

Nope. He finds something cool, fixes it up, sells it on, spies another classic ’70s yacht, and repeats the process. All the aforementioned Detroit land yachts are long gone! If he has a car you like, chances are you can get it-for the right price. And now, ladies and germs, he’s selling a very nice 1978 Mercury Marquis. And it can be yours!

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1977 Mercury Marquis and Marquis Brougham – Ride-Engineered by Lincoln-Mercury!

The last few years of Mercury’s existence, say 2005-2010, were painful to watch. Though the marque had a pretty consistently bumpy road through the years (cheap Lincoln or fancy Ford?), there were still some interesting cars. Who could forget the loaded, tri-tone 1957-58 “senior” Park Lanes, 1967-68 Cougars and the fastback Cyclones of the late Sixties? Or the full-on Broughamtastic Marquis, which first appeared in 1967 as the top-drawer big Mercury? Heck, the Marquis pretty much WAS Mercury the last decade of its existence. So let’s take a look of some of its Seventies forebears, shall we?

The 1977 Marquis was essentially the same as the 1975 Marquis. The main difference was that in 1977 most of its competition had gone on a crash diet and turned out leaner, meaner, and yet more space efficient as well.

And “The New Chevrolet” and its siblings sold like dollar beer at the ball game. What to do? Simple: Improvise.

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