1978 Chrysler New Yorker Brougham: Curtain Call For The C-Body

Sometimes, a name can be more important to success than the actual thing itself-at least when it comes to cars. Chrysler’s premium Cadillac fighter, the Imperial, a separate marque from 1955-1975, is such an example. Intended to move Chrysler Corporation more into Cadillac and Lincoln territory, it never really took off despite attractive design and plenty of luxury features. But for many, it was always a “Chrysler Imperial,” and thus not as prestigious as a Continental or Fleetwood Brougham. That was what ultimately brought the Imperial as a marque to a grinding halt in 1975. Funny thing, though. The car itself continued. As the ‘new’ Chrysler New Yorker Brougham.

The chronic Mopar misfortune held steady through the ’70s. In 1974, all their new full-size C-bodies, from the Plymouth Fury to the Imperial LeBaron, were redone with more formal and Broughamier sheetmetal. Although not drastically different size-wise from their fuselage predecessors, they looked bigger. And when the gas crisis hit in late 1973, just as the ’74s were debuting, Chrysler got screwed–again. Despite the company’s continuing bad luck, all their new models were attractive despite styling cribbed directly from GM–something especially noticeable in the Plymouth Fury’s Oldsmobile 88 cues, and in the Dodge Monaco, which looked suspiciously like a 1973 Buick LeSabre.

At the top of the heap was the C-body full-size Imperial LeBaron, arguably the most attractive car of the bunch–as well it should have been, considering its premium $7,200-7,800 pricing. The Imperial’s 124″ wheelbase was the same as lesser New Yorkers and Newports, but the car itself was longer overall and featured exclusive hidden headlights; button-tufted upholstery, in velour or optional leather; and four-wheel disc brakes.

But it didn’t sell: After selling just 14,483 1974 models and a mere 8,830 ’75s, the Imperial finally left the building. Well, until 1981, but that’s a story for another time. Continue Reading →

1978 Chrysler New Yorker Brougham: For Your Consideration

Well! I started off this morning planning on writing up a friend’s simply fantastic 1970 Cadillac Fleetwood Brougham. But then, I logged onto The American Brougham Society today at lunch and saw that the proprietor of the Broughamiest FB group around had posted pictures of this simply sensational 1978 Chrysler New Yorker Brougham. I love these cars, a lot. Wrote one up on the old site some years back, and fully intend to do a full writeup here on RG eventually. But just look at the color combination! Holy moly! I had to share this immediately! Continue Reading →

1977 Chrysler New Yorker – I Once Had A Car, It Was Big As A Whale…

(Note: Another post by my friend Carmine -TK) In their 1989 hit Love Shack, Fred Schneider of the B-52’s sings about having “a car as big as a whale…a Chrysler, it seats about 20.” Well, Fred, I had a Chrysler that could seat about six…and it just might have been the best and cheapest beater I ever owned.

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