1986 Pontiac Parisienne Brougham: Brougham Est Où Le Coeur Est!

The Parisienne. The final big Pontiac. Though essentially a stopgap, they kept interest-and sales-up for those wanting something a little fancier than a Caprice Classic in the mid 1980s. So, how did the big Pontiac become a Parisienne and not a Bonneville? I’m glad you asked.

Bonneville Brougham

See, back in the early ’80s, the brain trust over at Pontiac Motor Division decided that full-size cars were on the way out. Historically, Pontiac had sold the least B-body cars of all the other divisions since about 1971-72, though they got a healthy bump when the fresh, downsized 1977 Bonneville, Catalina and Grand Safari appeared. But the ’74 and ’79 gas crises increased interest in smaller cars (for a while), and with sportier models like the Trans Am (aided and abetted by that ’70s classic, Smokey and the Bandit) selling at a rapid clip, it was decided that Pontiac would have a leaner, lighter model line.

83 Bonneville 02

And so, the midsize LeMans received a Mini-Me version of the 1980-81 Bonneville nose, got a much plusher interior, and was introduced in 1982 as the “Bonneville Model G.”

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