1958 Mercury Park Lane Convertible: Flamboyant Finery

Mercury just never seemed to truly hit its stride. Sure, there were some great cars, but they always seemed to be stuck in the middle. Introduced in 1939 as a slightly more upmarket variant of the well-loved Ford V8, it had its own sheetmetal and sold rather respectably, with nearly 65,000 units built in its first model year; but in short order, Mercury became an uptrimmed Ford. With the exception of the natty 1949-51 models, Mercury never got a really unique look. At least, that is, until the mid- to late-’50s.

The mid-price market really took off in the mid- to late-’50s. Makes like Oldsmobile and Buick were making hay as the sun shone, and Ford looked on with jealousy as Buick took third place in U.S. sales. The all-new 1952 Mercury looked a lot like the 1952 Lincoln–which also looked a lot like the 1952 Ford–but that would be corrected quite soon.

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