Tag: Studebaker

Daytona convertible

1964 Studebaker Cruiser and Daytona: The Last Pass For South Bend

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Since I first attended an SDC meet thanks to my parents back in 1996, I have loved Studebaker. But even I have to admit that, in the end, Studebaker did themselves in. They very nearly went under in the 1930s, but thanks to the new management team of Harold Vance and Paul Hoffman–and in no small part, healthy refinancing and restructuring–Studebaker survived the Depression. By late 1933, against all odds, the corporation was back in the black. Unfortunately, those same guys started making the decisions that led to the last South Bend Studebaker cars leaving the soon-to-be-shuttered factory in December 1963, only a few short months into the 1964 model year.

1948 Studebaker

1948 Commander

Studebaker got off to a great start in the postwar era with their startlingly modern, all-new 1947 line.

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1966 Studebaker Cruiser – The Last Gasp, With A Dash Of Broughamage

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I have been a Studebaker fan for some time. I blame my parents. Back in 1996, during a particularly difficult year health-wise, my mom and dad took me to an SDC meet at the Moline Holiday Inn. I was smitten. There were so many cool models! 1950-51 “bullet nose” Champions and Commanders, Golden Hawks, Larks, all kinds of great stuff. But perhaps my favorite model at the show was the Gran Turismo Hawk.

1964 Gran Turismo Hawk at the 2017 Des Moines Concours d’Elegance

Cleverly restyled by Milwaukee-based industrial designer, Brooks Stevens, this was essentially a 1953 “Loewy coupe” with some cosmetic surgery and a Thunderbird-inspired roofline. Introduced for the 1962 model year, it was a surprisingly modern update for such an old design. Keep in mind, most American cars in the ’50s and ’60s got 2-3 year redesigns, even if it was sitting atop the same old chassis. Studebaker, with the lack of the Big Three’s deep pockets, had to improvise.

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