Since I first attended an SDC meet thanks to my parents back in 1996, I have loved Studebaker. But even I have to admit that, in the end, Studebaker did themselves in. They very nearly went under in the 1930s, but thanks to the new management team of Harold Vance and Paul Hoffman–and in no small part, healthy refinancing and restructuring–Studebaker survived the Depression. By late 1933, against all odds, the corporation was back in the black. Unfortunately, those same guys started making the decisions that led to the last South Bend Studebaker cars leaving the soon-to-be-shuttered factory in December 1963, only a few short months into the 1964 model year.
Studebaker got off to a great start in the postwar era with their startlingly modern, all-new 1947 line.