
If you ever visit my house… well, let me know first, I’d hate for you to accidentally be injured by the various “Home Alone” prank gadgets I have stored around the place, alright? Assuming you make it past all that stuff, however, you’ll notice that I don’t have a television on the ground floor. The only TV I personally own is in front of my elliptical machine, because I’m too old and feeble now to continue my old habit of reading while I exercise. Fifteen years ago, I could run a consistent 165 heart rate and hold a book in one hand. Now my eyeballs and hands shake when I do it. So instead I turn on the screen. Otherwise, I don’t watch television for pleasure or recreation. It does not interest me.
That being said, I’ve seen a fair amount of “free TV” lately, thanks to a lot of cheap-hotel travel and Danger Girl’s decision to watch “Yellowstone” on the ad-supported Peacock Channel, and what strikes me most is the astoundingly unreal world pictured in the advertising. The vast majority of ads now feature what we call “people of color” living their best lives. Interracial relationships are the norm, not the exception, as our filter-free President, the most popular ever in history, noted recently. Should people of the year 2080 use our commercials to guess at our lifestyle and experiences, the way some of us do today with regards to the Fifties and Sixties, they will assume that the country was made up almost entirely of middle-class Black people who are in a perpetual state of ecstatic joy simply from being their wonderful selves.
There’s a reason for this: Black people are the most avid consumers of free television in this country. (Asian-Americans are the least.) So while it’s tempting to view what you see on free TV as some kind of broad-ranging brainwashing conspiracy, it’s perfectly easy to explain in terms of the almighty dollar. People want to see themselves represented in their media. The same is true as it applies to age and education; a major percentage of advertising now is aimed at low-education Medicare recipients and/or older people with an astounding diversity of diseases requiring targeted pharma products.
As you might expect, it’s also very easy to get a sense of the modern catechism by watching free TV. Diversity is our strength, superior to anything except mass immigration of homogenous groups such as Mexicans and/or West Africans; that’s even stronger and better. Big Tech is portrayed lovingly, as is big government. There are countless shows about underdog Federal agents trying valiantly to defeat white supremacists. Everywhere you look, there are white supremacists. Thousands of them. Millions even. Even the aforementioned “Yellowstone”, normally a deliberate respite from today’s enforced Benetton-ism, took time out from the diesel Rams and Stetson 1000X hats for an episode about the dangers of white supremacy. The white supremacists are always far more powerful, better-armed, and more technologically savvy than the downtrodden Feds who have to attack their plywood-and-drywall fortress compounds using nothing but the full force and capability of the United States Government.
You can’t watch any of this stuff without either laughing or cringing, or perhaps feeling a sense of unwanted manipulation. Which makes sense. If you’re not paying for something, you are the product. That’s a concept made painfully relevant in the age of Facebook, but it’s been true in media since King Biscuit Flour was a major advertiser. So what do you get when you agree to pay for the television you watch? Is it any better or more interesting? Most of the time, the answer is “Hell no,” but your humble author happened to watch something during an elliptical-machine struggle session last week that perhaps warrants your attention, and certainly deserves your admiration.






