Talk about the best-laid plans of mice and men. Brother Bark, Danger Girl, Bozi, and I stepped out of the main hall at Cobo to find some lunch, escape the noise of the Detroit Auto Show for a moment, and give my left leg a moment’s worth of peace. When it’s cold outside, the titanium screws in my tibia contract at a different rate from the bone in which they’re set. Putting weight on the leg turns up the volume on that annoyance. I used to have a lot more metal in my body than I have now — when I was nineteen I had my right femur pin removed a bit early so I could try my hand at a Superclass BMX “career” — but I’m not quite as insensitive to pain as I used to be, either.
As I limped by the Shinola booth set up in the hallway, Bark and DG decided they needed to take a look at what the company had to offer. Forty-five minutes later, we had four watches for three people. (Bozi was out smoking a cigarette the whole time.)
My new Shinola 47mm Runwell Contrast Chrono is the most Chinese watch I’ve owned in a very long time. There’s a lot of agitation in the watch-fanatics community about Shinola, and the two most frequent criticisms have to do with the very high price (for a quartz fashion watch) and Shinola’s claim that this assemblage of Chinese case, Swiss movement, and Floridian strap is “Built In Detroit”.
To the first complaint, I have no answer other than to say a $750 Shinola with a $15 Ronda quartz movement is a much lesser sin than a $25,000 Hublot with an $150 ETA 2924. To the second, however, I have a detailed and heartfelt answer that, in my not-so-humble-opinion at least, has implications that extend far beyond the realm of hobby watches into everything from politics to morality.