How’s that old saying go? If you can’t say something nice, don’t say anything at all. Which is why I’ve spent a couple of days kind of spinning my wheels regarding the Nike endorsement of Caperman or whatever his name is. I haven’t owned a set of Nike shoes since maybe the early Nineties. In 1998 I got my first set of USA-made New Balances and I haven’t really looked back since then. So instead of talking about Nike, their overseas production, or their political activism, I’d like to talk about something that just recently became a possibility: the 100% American-made athletic shoe.
New Balance is well known for their Assembled in USA products which contain less than 70% USA-made materials, and for their Made In USA line which contains at least 70% domestic materials. Until recently, however, they had no shoe that was sourced entirely from the United States. That’s changed thanks to a massive infrastructure investment by New Balance. Unfortunately, the reason for that investment has proven to be a false hope.