12 Replies to “1955-56 Dodge La Femme: I Am Marketing, Hear Me Roar”

  1. Avatardejal

    I think in the case of the Honda, the dog-friendly version came with a extendable ramp for the dog to climb, a cushion and a cloth dog-house/cave .

    Which if your dog couldn’t/wouldn’t climb on the ramp or was miserable because the dog couldn’t see you was a very large waste of money. About a grand.

  2. AvatarRycakes

    I really love those historical “women’s” cars. Even the modern SEAT Mii concept is pretty neat, it does have 3 pedals! While I’m not sure I’d ever buy into it just because I’m a woman, I’m nervous to hear automotive micro marketing could be over. The idea on focusing only on making cars more cost effective, efficient, and with better build quality means less variety and more automotive corporation collaborations. Could you imagine the Honda Accord, Toyota Camry, and Ford Taurus all looking the same with the same powertrain options? I’m sure they’d cost less and be more reliable, but so Boring! And, God forbid, could you imagine the Mustang and Camaro sharing platforms? Oh, hell no!

  3. Avatarstingray65

    I think the old Bunkie Knudsen saying about being able to sell old people a young person’s car, but not being able to see a young person an old person’s car can also work here. You can sell a woman a man’s car, but you can’t sell a man a woman’s car – unless perhaps that recent Gillette ad was more influential than anyone dreamed.

  4. AvatarGeorge Denzinger

    The domestic manufacturers were hitting it out of the park in terms of styling in 1955-56. At least the big three, one could argue that the Independents were near their zenith for styling also, but in their own way. I wonder if, back in the day, had a man daily driven one of these things, what would be said of him? I’ve only ever seen 1950’s cars as either old cars or highly restored cars, never as contemporary cars, but a fair amount of them seemed to have some pink on them. Would this guy end up with a “reputation”?

    I also know a number of hetero women who don’t like pink on anything but baby clothes, did this really appeal to all women back then? I think the sales numbers prove otherwise. To riff off of stingray, you can sell a woman a man’s car, but it appears you can’t sell a woman a woman’s car, either. Look at that pic of the woman in the 1958 Impala Martinique photo. She looks thrilled.

    Maybe she wanted a lipstick red Impy… Ooops! How about a fire engine red Impy? That’s better…

    Which brings me around to the Lipstick red themed Lincolns of the 1970’s. I don’t recall any overt “women-only’ advertising on those, but could it have been? Anybody have any ideas?

    • AvatarRycakes

      George, I believe it was only the 1940’s when pink and blue were assigned our modern day feminine/masculine designations. Curiouser still, prior to that, the color roles were reversed, boys-pink & girls-blue. So, with Pink representing a masculine tone just 15 years prior, I do think it was a weird marketing idea, and (as you mentioned) reported sales indicate that it did not appeal to all women. I wonder if there were gentlemen aged 40’s+ who bought the pink car under the impression (or “outdated” ideals) that the color was excessively masculine?

    • AvatarCarmine

      The thing was the pink was huge in the mid 50’s on everything, home appliances, bathroom fixtures, pink or some sort of salmon was available as a color choice on most if not non feminine marketed cars and all of those pink choices couldn’t have been made by women only. It was a really trendy color for a short time

  5. AvatarJohn C.

    It is interesting the shift in brand from the Chrysler concept to the Dodge brand. That may show that the intended buyer was actually the husband for his wife. As in if I get her that silly La Fem package, she won’t squawk about it being just a Dodge. Think the company may have underestimated the level of brand sensitivity from women themselves. As in today with the prices Audi charges on the heavily female Audi Q3 CUV despite being on the old VW Golf platform. Way more than the similar male oriented outgoing old platform Jetta.

  6. AvatarMary Leo

    This is a beautifully written article. You can tell the author puts his heart into the subject. Keep up the good work, Tony!


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