1955-56 Dodge La Femme: I Am Marketing, Hear Me Roar

Note: Another post from Tony LaHood! -TK

You really don’t see as much of this anymore, for several reasons: first, manufacturers no longer have the kind of mad money it takes to design, produce and market vehicles that disrespect the economies of scale. Also, the once-vaunted “halo effect” is increasingly irrelevant to consumers–after all, is the average Altima or Civic buyer the least bit influenced by the existence of the GT-R or NSX?

And then there’s the matter of political correctness; seriously, if a car maker offered a model geared toward a specific gender or other personal demographic today, howls of protest would reverberate, boycotts would form, and the offender would be made to attend automotive sensitivity training conducted by a newly formed Federal Department of Indignation Resolution.

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1960 And 1956 Imperial Convertibles: Simply Sumptuous

The 1960 Imperial was thoroughly restyled, along with its less prestigious corporate siblings. The 1959’s toothsome front end was replaced in favor of a smoother visage. Overall lines were smoother too, especially on the two-door Southampton and Crown convertible.

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1956 Cadillac Eldorado Seville: Everything But The Kitchen Sink!

There’s just something about 1950s Cadillacs. It really was their decade. Depending on the era, there’s always that gotta have it vehicle. In the ’30s it was a Duesenberg, in the ’40s most likely a Packard, but in the ’50s a Caddy was the American Dream on four whitewalls. Harley Earl, the head of GM Design back then, did whatever the hell he wanted. And usually, it worked. Take, for instance, the 1956 Cadillac lineup.

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