I have written up several Lincoln Continental Mark IVs here over the years. So another one won’t hurt. Ha ha! I’ve always loved the Mark series, due in no small part to my grandfather owning a Mark III, Mark IV and Mark V over the years. But I have an extra fondness for the Designer Series Marks of 1976. It was a brilliant marketing idea by Ford Motor Company, and various designer Lincolns appeared way, way, wayyyy to the final one, the 2003 Town Car Cartier. In 2004, Ford decided they didn’t want to pay to use the upper-crust name on their top of the line Town Car, and the ’04 model was unceremoniously dubbed the Ultimate instead.
