I have written up several Lincoln Continental Mark IVs here over the years. So another one won’t hurt. Ha ha! I’ve always loved the Mark series, due in no small part to my grandfather owning a Mark III, Mark IV and Mark V over the years. But I have an extra fondness for the Designer Series Marks of 1976. It was a brilliant marketing idea by Ford Motor Company, and various designer Lincolns appeared way, way, wayyyy to the final one, the 2003 Town Car Cartier. In 2004, Ford decided they didn’t want to pay to use the upper-crust name on their top of the line Town Car, and the ’04 model was unceremoniously dubbed the Ultimate instead.
Today, we’re going to talk about the Lincoln Mark VII, a car I still find timeless and attractive today. It is the longest-lived of the Mark Series, available from 1984 through 1992. Lincoln has definitely changed since I was a kid in the ’80s. For most of my childhood and early adulthood, there were three Lincoln models: The Continental, the Town Car, and the Mark. All were clearly defined in the lineup, and had a specific clientele. Even the dealer brochure made note of this.
As the 1986 Mark VII brochure said: “While what Lincoln automobiles have in common is impressive, what perhaps is more impressive is how they are different from each other. For each addresses and fulfills a different luxury need. The 1986 Lincoln Mark VII, for example, satisfies not only the craving for comfort, but the passion for performance…the Lincoln Continental is a truly contemporary luxury automobile, a marvelous commingling of high technology and high fashion. And the Lincoln Town Car continues its tradition of uncompromising ride, room and comfort.” I’ve already done the mid-’80s Town Car, and the Continental will get its time in the spotlight here on RG sometime soon. But today, it’s all about the Mark VII. Continue Reading →
One benefit of being a member of many, many Lincoln, Brougham and myriad other automotive groups on FB, is I now know a lot more ‘car guys’ than I used to. One such person is Phil Schaefer, who has tons and tons of awesome old cars. Case in point: He recently bought a 1936 DeSoto Airflow. The addition of another pre-war car means that some of the less-desireable members of the fleet need to go to make room for the new stuff. So here’s your big chance to own a first-year 1984 Continental Mark VII Bill Blass Designer Edition-with a factory-installed BMW turbodiesel!