In Autumn of 1962, the high water mark of American Motors Corporation was arguably reached. Between 1958 and 1963, the Rambler lineup, in its frugal American, mid-priced, family-friendly Classic and deluxe Ambassador lines, hit a sweet spot in the domestic market that it never really recaptured.
When the all-new 1963 Classic and Ambassador debuted, AMC was at the top of its game, with appealing, well-built, sensible cars. After that, save the brief spark of the AMX, Javelin, Hornet and Eagle, it was mostly downhill.