1967 Dodge Charger: Chrysler’s Marlin!

For Chrysler, just getting up off the canvas after the “plucked chicken” fiasco of 1962 was hard enough without Ford doing something crazy by dropping its Mustang bombshell on the market. What’s more, the personal-luxury coupe market was heating up by the day. So what was a beleaguered Chrysler to do? Fake it, that’s what. And do so with a memorable and venerable name.

The earliest Charger I remember (at least referring to something other than a hay-consuming equine) is this car, which a sporting band of Chrysler engineers campaigned on the drag strip. This car was the “High and Mighty” (actually a ’49 Plymouth). According to Alpar, it existed as seen above into late 1958. The original 354 truck engine, fitted with 392 heads, eventually gave way to an all-392 Hemi. Obviously, the car sacrificed aerodynamics on the altar of weight transfer and traction.

Continue Reading →