1955-56 Dodge La Femme: I Am Marketing, Hear Me Roar

Note: Another post from Tony LaHood! -TK

You really don’t see as much of this anymore, for several reasons: first, manufacturers no longer have the kind of mad money it takes to design, produce and market vehicles that disrespect the economies of scale. Also, the once-vaunted “halo effect” is increasingly irrelevant to consumers–after all, is the average Altima or Civic buyer the least bit influenced by the existence of the GT-R or NSX?

And then there’s the matter of political correctness; seriously, if a car maker offered a model geared toward a specific gender or other personal demographic today, howls of protest would reverberate, boycotts would form, and the offender would be made to attend automotive sensitivity training conducted by a newly formed Federal Department of Indignation Resolution.

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