To begin, I should thank Jalopnik’s Travis Okulski for linking to “Return Of The Mack” yesterday and sending me a few thousand readers. Some of them were even willing to concede that the article was not dumb, per say.
Not dumb.
Per say.
What he meant to write was per se — Latin for “of itself” or “for itself” depending on how strict your Latin teacher was. Mine wound up kicking me out of class, mostly for disciplinary issues. It’s always tempting to simply dismiss what somebody like this has to say about one’s writing, but that’s almost certainly a mistake. Yes, the use of “per say” indicates that we are not dealing with a classically educated individual, or one who is particularly well-read. Still, this is a reader — a customer — so I will take a moment to consider his (it’s Jalopnik, there’s a near-“mathematical certainty” that it’s a he) criticism.
After reading what he wrote a few times, I’ve boiled it down to “Your (meaning my) analogy doesn’t hold true to the extent that you think it does.” My analogy was, roughly speaking:
- 1968-1970 -> 2008-2010. The height of the “cheap speed”/brilliant engine era for both periods.
- American automakers of 1973 -> Euro automakers of 2013. Caught in a crossfire of high fuel prices and legislative demands.
- Big bumpers for crash testing -> high hoods for pedestrian safety standards. Changes in the look of the car to satisfy the legislators.
- NOx emissions -> CO2 emissions. Arbitrary restrictions put in place by regulatory bodies at a pace that feels difficult to the automakers.
- smog-strangled catalyst/thermal reactor engines -> Four-cylinder turbos. Reduction in power, capacity, enjoyability, durability for the purpose of complying with those restrictions
- expensive low-powered American cars -> Expensive small-engine German cars. The new cars aren’t as satisfying as the old.
Did I make the case for each analogy? I believe I did, but not all the readers were convinced. This is a problem you face any time you write something shorter than The Origin Of Species: you have limited space to make your argument. “Return Of The Mack” was 2100 words. With 3100 words I could have pushed harder, but I would have lost more readers along the way. There’s little I can do there other than to attempt to make each point in as succinct a manner as possible. Which, incidentally, is something that my critics, both friendly and hateful, don’t think I do very well. “It could be said in half the space,” is something I hear a lot. My response to that is usually something along the lines of “But then there’s no pleasure in saying it.”
Others, as with Mr. Persay above, accepted the general premise of the analogies but felt that I “took it too far”. Some TTACers felt that I was directly comparing the 1973 Oldsmobile 88 to the 2013 BMW 528i, and they were eager to tell me how much better the latter was than the former. This is something you can turn aside with what I think of as “the idiot disclaimer,” as imagined below:
She was a long, muscular erotic hurricane, seemingly entwining him with six limbs at once as her carbon-fiber-valved heart clicked at hummingbird speed and she breathed “Oh, Jack” into his ear. HEY EVERYBODY SHE HAD JUST TWO ARMS AND TWO LEGS OKAY SHE WASN’T A BIRD/ROBOT/OCTOPUS/HUMAN EXPERIMENT AND SHE DIDN’T REALLY HAVE SIX LIMBS OK DO YOU UNDERSTAND?
I despise having to write the idiot disclaimer. Had I done so in this case, however, something along the lines of
Now, nobody’s claiming that a 2013 BMW 328i won’t dust a 1973 — or even a 2003 — Oldsmobile seven ways to sundown. But the variation between the 1968 and 1973 cars seems to be repeating in the modern ear
I could have turned away some percentage of my critics on this count. But a certain number of them would gloss over the paragraph anyway and still complain. It makes you want to leave the idiot disclaimer out when you realize that it doesn’t protect you against all the idiots.
Yesterday I read a blogpost by a young writer whom I quite like, in which he opined that
Writing is a deliberately one-sided profession. Someone trots out an idea, you read it, you move on. If you don’t like it, you don’t continue reading. There is no—there should be no—voicing back to the writer…. But no, the reader should be seen and not heard, absolutely unto forever. Smarter people with more time on their hands may correct me, and take the utmost smug pleasure in doing so, but Hemingway wasn’t bogged down by reader’s letters, nor Poe dumped a mailbag of postcards from his publisher.
The Guardian’s obituary of LJK Setright showed that my friend isn’t alone in that sentiment:
And although he greatly enjoyed communicating with readers en masse, he offered no one the slightest hope of individual contact. “It cannot be too widely known,” he used to say, “that Setright does not indulge in correspondence.” He was pleased to know that his opinions would be discussed, but was content that the discussion should proceed without him.
I’m afraid that I must disagree with both BZR and LJK here. The strongest writing in Western history took place in atmospheres of near-claustrophobic criticism; think classical Athens or eighteenth-century London. Pope wrote the Epistle to Arbuthnot because he felt he couldn’t cross the street without receiving an in-person criticism of his work from the man on that particular street. Hemingway got plenty of letters; he also spent years of his life eating lunch with people who vigorously criticized his work. Hell, Hemingway got into a fistfight with one of his critics. The hell with this Kinja business; let’s scrap it out on the street!
Sadly, the modern critic rarely comes up to the standard of Wallace Stevens or Catullus or even Harold Bloom. He’s more likely a mook on YouTube reminding Johnny Lieberman for the millionth time that he’s incompetent as a video host, or a so-called shitposter on Autoblog taking issue with the first paragraph of a story he didn’t bother to finish, or a mom’s-basement type on Jalopnik eagerly attacking my work and my intellectual foundation with two pounding fingers. That doesn’t mean that I, the writer, should feel empowered to simply dismiss him. He’s a customer and I’m writing for him. Even if I’m not writing…
for him.
Per say.


As a fellow classicist, I too cringe at the phrase “per say.”
There’s a reputable modular engine/mustang/panther tuner in metro detroit who’s website claims he tries to “Per-sway” his customers.
This was one of the better avoidable contact pieces I think, having owned one and driven several of the other downsized turbo 4 cylinders. They’re most definitely the wave of the future, due to both european AND US emissions regulations, but they’re decidedly not as fun to drive.
In short, I guess I’m amongst the few, but I think you do a decent job of conveying your point in a relatively short space. On the other hand, personal experience has shown me that it’s quite difficult to have a reasonable conversation about cars you haven’t driven (a decent portion of jalopnik’s readership…).
Latin class was where you could meet the smart grrl’s. A few memorable times came out of Latin class.
My last Gal friend(still friends, just lives too far away) and editor, was seduced by a bit of Latin… Thanks Google. And she reminds me of the ‘Erotic Hurricane’, in bed. I was no match for her passion or physicality, but years of triple tonguing, paid off nicely.
Used to write the newsletter for a Wooden boat building organization and Formula 440/500/Mini
Indy association, some readers always had a negative response, mostly to my face. I noted the critically important comments and just smiled at the rest, knowing their comments said more about them, then me. None ever submitted and article or offered to take over the newsletter, but they had narrow minded opinions aplenty, and that counted for a lot… to them.
And the mention of LJK Setright, amps up another notch my regard for you, Jack.
And so it goes…
Did you run Formula 500? I’ve always been fascinated by that class.
No, if your thinking of the American V-8 F-5000 class, Jack.
We had a team of four cars, three of which were owned by me. We raced three, two of mine, a second owner/drivers car, and had one as spare.
Fun, inexpensive class which originally started with the 440cc engines and then went to the 500cc, then 593cc engines. Top speeds ranged from 135-150+mph.
We didn’t run SCCA, we ran local club(Cascade Club) events on road courses, and Mini Indy association events on ovals. I didn’t normally drive the oval events, but ran the road courses, I also did some hill climbs.
Eventually my main involvement was as owner(pays all the bills)and chassis/engine/transmission set-up. Once I moved out the cars and took up the essential vehicle details, we won the championship three years in a row.
Fun class, but the Mini association eventually fell apart as guys moved on to other classes and some of the tracks in Eastern Washington, Idaho, and Montana, deteriorated or closed.
http://en.wikipedia.org/wiki/Formula_500
Yeah, that’s what I mean. They had a strong presence in Ohio and Michigan until recently. Saw one hit the inside wall at Waterford Hills a few years back.
“It could be said in half the space,” is something I hear a lot. My response to that is usually something along the lines of “But then there’s no pleasure in saying it.”
I prefer to think of it as taking the scenic route.
“Ronnie never uses 50 words when 500 will do.” - an old friend.
Those of us who took French in high school cringe at “walla” in place of “voila”.
Hah, the first half of this article contains some very high-quality snark.
The second half reminds me of a not-famous-enough quote by Mark Twain:
“I didn’t have time to write a short letter, so I wrote a long one instead.”
A recent international reading test concluded that among industrialized, modern nations, America stinks. Rather, American readers stink. The average American cannot comprehend the meaning of the most straightforward stories and articles. Introducing comparison-contrast (as you did in your “Mack” article) is to invite mass confusion and hysteria.
I must admit, as a consumer of automotive, musical, cycling, and political bloggery, I’m impressed with authors such as yourself. How much inanely stupid people must you suffer? How can you keep from logging on to the message boards below your articles and not write, in all caps, scathing responses to these two-fingered, mouth-breathing tl/dr critics?
Murica, fuck yeah! Land of lazy, sloppy readers all holding as-yet unappreciated opinions of brilliance.
White american kids do about as well as white kids in europe and canada. The difference is largely demographic.
It would appear that many “demographic” readers/commenters frequent the same websites and blogs as I do, judging by the reading-comprehension comments. Who knew TTAC had such a wide range of fans?