You know, I’ve tried to avoid hodinkee.com. Primarily because I’m about forty-two percent certain that I’m a brain in a jar somewhere and this so-called “universe” is an elaborate Matrix-style joke on me. The whole idea of Hodinkee is suspicious. Why else would John Mayer, my favorite modern musician, start writing for a watch website, proclaim his love of IWC, then turn around and specifically disrespect the IWC Ingenieur Titanium AMG, the watch that I won by beating Tommy Kendall around a (very small, cone-lined imitation of a) racetrack in 2006? Surely they’re screwing with me here.
Too many coincidences. Was it the same cat? You get the idea. And now, Hodinkee has decided to sell watch straps made of Horween #8 cordovan. Unlikely, right? What are the chances that the website where John Mayer dissed my watch would be selling straps made of my favorite shoe material?