According to YouTube, approximately 300 hours’ worth of footage is uploaded to their site every minute. Assuming a three-shift day much like what we had at the Marysville Assembly Plant, but not accounting for breaks of any sort, it would take a workforce of 74,000 people just to stay current with what’s being uploaded to YouTube.
That’s my excuse for why I had not heard of Ronald Jenkees until recently. Mr. Jenkees, who has been on YouTube since 2006 or thereabouts, can boast of close to one hundred million views for his self-produced electronic music videos. Since appearing “out of nowhere” on the site, he has self-released five albums and has worked with a number of music industry heavy hitters behind the scenes. He is that rarest of creatures: a man who earns his living through music despite having no label or brand affiliation.
Jenkees appears in his videos as a cheerful fellow with tremendous keyboard chops, a taste for “uncool” outfits, and perhaps a bit of the autism spectrum in his features and demeanor. It’s impossible not to like the man; even the traditionally caustic YouTube commenters are generally kind to him. Yet for the past nine years there’s been a swelling undercurrent of resentment regarding Jenkees and his YouTube performances. Not to put too fine a point on it, but the man has enemies — and his enemies say that he is “passing”.