When I got home from the mountain bike park yesterday I saw an email from a friend telling me to watch the above video. “Is that a P-90/humbucker combination in Schon’s Les Paul?” he asked. “I’ve never seen that.” My off-the-cuff response was, “Well, it’s a Les Paul BFG combo, just like my Les Paul Gator.” But that was an obviously ridiculous response because the BFG wasn’t introduced until twenty years after this video was filmed.
So I decided to do a little bit of Internet (and actual book!) research to find out what was going on. The answer ended up being a sort of Seventies synecdoche, incorporating various sorts of concepts and tropes — from guitar-as-tool to Boomer-driven-nostalgia-control to plain-and-simple corporate ignorance.