Over the years, we’ve been reluctant to take any money from you, our readers, despite your many generous requests to offer it. This website has never been anything but a vanity project. It doesn’t serve as a portfolio, nor does it help us curry any favor with OEMs—quite the opposite, as the virtual army of people who comb every word of this blog for ammo to use against us with our employers, family, and friends continually demonstrates.
We tried Google ads for a while. They didn’t even cover our hosting costs, and they were distasteful. So no more of that.
Some of you have suggested Patreon. That feels even dirtier than Google Ads to me. Transparently, both Jack and I earn well above the national median income, and there’s no reason why anybody should pay us money directly in these times when so many people are unemployed and in greater need than we are.
However, I was recently offered the opportunity to help promote one of the brands that both Jack and I have written about at length, and a brand that I have personally spent more money supporting than any other (with the exception of Ford and Genesis) in the last 8 years. That brand is Shinola.
We’ve talked about Shinola here, here, and here. I bought my first Shinola watch, a blue 41mm Runwell, in January of 2016 and I bought my most recent one a few weeks ago. In between those purchases, I have bought 14 other watches, multiple wallets, business card holders, belts, and even hats. I constantly scan eBay for deals. I have my own personal contact at the Grand Rapids store who shoots me off any photos of interesting models. When Shinola launched their first automatic version of the Runwell watch, I immediately ordered serial number 5, in honor of my father’s number at Notre Dame, my number in high school sports, and my son’s number on his club soccer team, and it has become my everyday watch. I have everything from that top of the line $1100 automatic Runwell to a $395 resin body Detrola, as well as a Guardian, a Bedrock, a Canfield, 2 Canfield Bolts, a Black Blizzard, 2 Brakeman, and 6 Runwells. You can see much of my personal collection in the very poor photo at the top of the page.
So, yeah, I believe in the brand. Which is why I am completely comfortable offering my endorsement of it to you, our readers.