When we announced our partnership with Shinola a couple of weeks ago, a few of you said something along the lines of, “That’s a lot of money for a quartz watch.” As we’ve discussed, there is real value in the realization of returning watch manufacturing to the United States of America, and I’d rather spend $550-600 for a watch that is assembled in America (as a few of you already have through our link, and we thank you for that!) than similar or slightly less money for one that is assembled elsewhere.
But for those of you who simply must have an automatic watch, Shinola has you covered there, as well. The first Shinola automatic was released in November of 2017, and it was a lovely dive watch called the Lake Erie Monster, referencing both the Great Lake that borders Shinola’s home state of Michigan and the 1894 legend in which sailors claimed to have seen a roughly 40 foot monster swimming in that same lake. It was a limited production run of only 500, and retailed for roughly $2500. It’s now rare to find one of these original Shinola autos for sale anywhere, and when one does, they typically go for over $4000 on eBay or similar auction sites.
Fear not—the success of the Erie Monster led to the subsequent creation and sale of several other Monster models, including the Huron, Ontario, Superior, and Michigan Monsters, thus rounding out the Great Lakes. These models are significantly less expensive than the original Erie, retailing at around $1250-1450 new.
But for my first experience with a Shinola Monster, I wanted the new Ice Monster.