While there are many back stories and rumors flying around about my departure from TTAC, I’m not going to answer any of them today. Why? Maybe because I want to let bygones be bygones. Maybe I get off on watching the comment-sphere conspiracy theorists speculate. Maybe I’m just a click whore that keeps promising “I’ll tell you later.” All I can say is: someday all will be known. Until then let’s talk about Alex on Autos.
Back in May 2011 Chrysler lent me a Charger R/T right around the time I bought a new Canon DSLR. My inner hoon brought me to the top of a parking garage where I filmed my first on-screen burnout. (I’m no stranger to burnouts, but this is the first one with photographic evidence.) After realizing that video could be used for something other than shenanigans that would get me in hot water with the fuzz, I started dabbling with car reviews. (Imagine that?)
Like many, my style is a reaction to what I didn’t like on the other reviews out there. Autoblog’s bits are too short, TFL Car is fun to watch but it always seems more like a bromance than information transfer. It seemed that nobody but a dental student from back east was doing in-depth car reviews (except he never drove the cars.) My videos started at 15 minutes and over time have stretched to 25-30 minutes per review plus an additional 5-10 minute video on the navigation and infotainment system and a 5-10 minute video on how well child seats and people interact with the car of the week. Long? You betcha. Boring? They drive me to tears. Oddly however some 35,000 people have subscribed and since January first I’ve had more than 4.5 million views and those viewers have watched more than 55 years worth of video (That’s 29 million minutes.) If you’re ready to explore every little detail of the cars on your shopping list, join my subscribers at www.youtube.com/alexonautos