How Does Something Like This Happen?

AutoSolutions

Ever wondered what a two-seater Hyundai convertible would be like? Thanks to the people at Auto Solutions magazine, a classified listings publication in the Northeast, you no longer have to wonder!

As you can see, right on the cover of the magazine, our friends at Torrington Hyundai have a “Hyundai Miata” for sale, listed in a magazine that has 25,000 copies distributed in 3,000 locations. ON THE COVER. Oops.

The day of the classified cars magazine has been over for a long time, and this is just another example of that.

11 Replies to “How Does Something Like This Happen?”

  1. MrFixit1599

    Because people are hired for low wages to put print together. They have no knowledge of the actual product. My companies website was HORRIBLE for many years. I would check it every now and then and point out all the issues I could find in just the few minutes I could spend on there. Eventually they hired a guy to do the website, and sent him out to actually learn about what we do, and what the machines do. The website improved greatly.

    The fact that a Miata was being sold by a Hyundai dealership, and is being advertised as a Hyundai Miata is sadly understandable in how it happened. Whoever wrote the ad (most likely a teen who has had “some” website development experience, which is why they were hired) has no idea what a Mazda Miata is, saw that the car is being sold by a Hyundai dealership, and probably assumed the information they were given is wrong.

    Such is the world we live in now. Well, and have been for years. This is not the first one of these seriously bad advertising gaffs in the free used car rags that I have seen over the years, and I doubt it will be the last.

    Reply
      • Ken

        I work in Hartford. Enjoy your stay! If you didn’t know already “Hartford has it.” Whatever it is, I still do not know. (Its the city’s tag line.)

        But do check out City Steam for a halfway decent scene / beer. Or if you like Sushi, Feng’s is good was well. Vaughn’s is a good irish pub too.

        Reply
  2. jz78817

    it was put together by someone who doesn’t know or particularly care about cars. On another message board (non-car-centric) someone asked a question regarding a car repair. when asked what kind of car, the response was “Um… A Nissan Accord, I think?”

    Reply
  3. MrGreenMan

    These things would have a lot more value to me if they’d put about 3 inch margins on them so there was some writing space; one could jot down random thoughts and ideas while waiting for the waitress to take your order at the diner and flipping through what the last guy left on the table.

    Reply
  4. Domestic Hearse

    Sadly, these rags live on as a lead-generator to reach the i-disconnect crowd. AR lots utilize these to reach the buy-here-pay-here type that visits the check cashing store every Friday to pay off last week’s loan and leave with just enough to hold of the rent collector and buy groceries and cigarettes. OEM dealers throw some bagels in there to see if they can double their profit on a no-credit, no-problem bagel and if it doesn’t sell in a month, off to the auction it goes. It’s hard for many of us to comprehend this car buying underworld, with literally no credit, little cash, no bank account, no cell phone and no internet – hell, most of the time, no permanent address – but it’s still out there, and if you can get these customers bought, you’ve made serious bank.

    Far different crowd than the one using the internet to research new car deals, features, pre-value their own trade, check their FICO/get “pre-approved”, and push all that data into dealers via the lead generation sites.

    As for the Hyundai Miata; just a kid typesetter. Cutting and pasting at a Mac all day. It all blends together like a Murilee Martin u-pull, u-pick mashup after awhile.

    Reply

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