Today, the most popular new cars tend towards silver silvermist combover anonymity. Because, as you know, it is much better to have a car that does 17 things crappily rather than one that does one thing very well. But I digress. Things change. It’s a given, especially in the fickle car market. But approximately 45 years ago, the top selling cars in the land of the free were actually attractive. Due to having several in my family when I was a kid, I especially long for the 1976-77 Cutlass Supreme; in all likelihood, so do a number of people, as they set sales records in the ’70s and early ’80s. Luckily, I spotted a primo example at the Oldsmobile Nationals in Brookfield, Wisconsin back in 2015.
We’ve all heard the Colonnade story: In 1973, GM unveiled the new A-bodies. They were new and modern, but were festooned with the first 5-mph safety bumpers. And in certain quarters, draw a serious amount of ire from Monday morning quarterbacks. But at any rate, sporty muscle coupes were on the way out, with the world of Brougham taking over. The Cutlass coupes, in various S, Salon and Supreme forms, did quite well.
But in my opinion, they hit their stride in 1976, when an attractive new face and sheetmetal greeted visitors to Olds showrooms. The smooth sides (sedans and wagons retained the 73-75 fender blisters), quad rectangular lights and waterfall grille all looked great. It was a clean, attractive restyle, what one would call a near-luxury car today. For the up-and-coming young professional to announce his moving up in the world.
