Featuring: Jack B. and Bark M.
This past summer, I had a need, as I often do, for frozen Jewel-brand Supreme pizzas, Gordon’s gin, Canada Dry tonic water, and other miscellaneous must-have household items. As is my wont, I headed over to the nearby Jewel-Osco to restock, and as I parked, what did I spy, but this rough but still running silver-over-gray 1977 Caprice Classic sedan. Rough. But still with us!
Today, the most popular new cars tend towards silver silvermist combover anonymity. Because, as you know, it is much better to have a car that does 17 things crappily rather than one that does one thing very well. But I digress. Things change. It’s a given, especially in the fickle car market. But approximately 45 years ago, the top selling cars in the land of the free were actually attractive. Due to having several in my family when I was a kid, I especially long for the 1976-77 Cutlass Supreme; in all likelihood, so do a number of people, as they set sales records in the ’70s and early ’80s. Luckily, I spotted a primo example at the Oldsmobile Nationals in Brookfield, Wisconsin back in 2015.
We’ve all heard the Colonnade story: In 1973, GM unveiled the new A-bodies. They were new and modern, but were festooned with the first 5-mph safety bumpers. And in certain quarters, draw a serious amount of ire from Monday morning quarterbacks. But at any rate, sporty muscle coupes were on the way out, with the world of Brougham taking over. The Cutlass coupes, in various S, Salon and Supreme forms, did quite well.
But in my opinion, they hit their stride in 1976, when an attractive new face and sheetmetal greeted visitors to Olds showrooms. The smooth sides (sedans and wagons retained the 73-75 fender blisters), quad rectangular lights and waterfall grille all looked great. It was a clean, attractive restyle, what one would call a near-luxury car today. For the up-and-coming young professional to announce his moving up in the world.
Well, the Brougham Whisperer, AKA Jason Bagge, has found yet another vintage example of GM rolling stock! This time it’s a once-common midsizer, the ’77 Malibu Classic sedan.
Like so many of the cars he’s tracked down, this car more or less fell into his lap. He bought it from the original owner, an elderly lady who’d been using it daily for 40+ years.
I have always loved the Ford LTD. The top trim full-size Ford. Top of the heap. The most Broughamtastic. But what does LTD stand for? There are many opinions. One favorite is “Luxury Trim Decor.” But no one is certain. Ford never truly defined it. But no matter what one’s opinion is on the lux-Ford acronym, one thing it most certainly meant was luxury.
If I start talking about the LTD’s history, we’ll be here all night. And I want to focus on my favorite, the 1975-78 models, so let’s try to be concise, shall we? The Ford LTD first came on the scene in 1965, as a deluxe trim Galaxie 500, available initially in two- and four-door hardtop versions.
In that same record-sales year for Detroit of 1965, its arch-rival, the Chevrolet Caprice, also appeared, initially as only a four-door hardtop.
Here we go, ladies and germs, the original Cadillac Seville! Well, original in that this variant of the Cadillac Seville, introduced in May 1975 as an early ’76 model, was its own model and not a hardtop variant of the Eldorado.
The first Seville was the Eldorado Seville, sibling to the topless Eldorado Biarritz. It was available from 1956 to 1960. Starting in 1961, the Eldorado reverted to a convertible only model once again, returning to the convertible-only model it had been from 1953-55. But I digress!
There’s just something about those old luxury cars-Cadillac, Lincoln and Chrysler. Those of you who’ve been reading my old car posts for a while can generally predict that I’ll probably be going on about some 1960s-1980s U.S. luxury sedan or coupe that most people under 30 will not recognize, nor care about. “Like, that’s old, I love my Prius/Altima/silversilvermist combover! Who cares about that ancient gas guzzling car dude?” Well, I do.
Back in 2013, I saw perhaps the finest Brougham in the wild as I have ever seen (excluding car shows): A 1977 Cutlass Supreme Brougham coupe. It was, quite simply, gorgeous. And I have a history with the Colonnade Cutlasses! That’s right folks, it’s another ’70s Brougham post. Buckle up!
From 1971 to 1976, General Motors had the market covered when it came to the finest in upper-crust land yachts: Oldsmobile Ninety-Eight, Buick Electra, and the Cadillac Sedan de Ville and Fleetwood. It was the last stand for true full-size luxury. No diets, no exercising, full steam ahead with room, space and wheelbase! And velour. Lots of velour. But times were changing. Fuel economy was slowly but surely becoming more important to buyers, especially after the 1973-74 gas crisis. Could one still get all the Broughamage they wanted, yet with better economy? Have plenty of stretch-out room despite dimensions being trimmed? Indeed, they could!
GM proved it with the downsized 1977 B- and C-body full-sizers. Easier to drive, easier to park, yet with power everything, room, space and the ever so important gadgets, gizmos and nameplate prestige! And if you didn’t want to spring for the high-priced Cadillac version, you could still get nine-tenths of its luxury in an Oldsmobile Ninety-Eight Regency. Continue Reading →
1977 was a big year for GM. Their full-size cars, their moneymakers, their bread and butter, were completely revitalized. The short version is downsizing, but it really was more than that. It was very nearly a new kind of car. All the growth and weight in pursuit of longer, lower and wider, which had been progressing since the 1950s, came to a full stop. Yet the 1977 B- and C-body GM cars had a style of their own, but with a dash of practicality. They were smaller, lighter and more efficient, but actually had better interior room and trunk space. Not a bad deal. And of course the lion’s share of these new cars came from Chevrolet. And for those with Cadillac tastes but a more modest budget, you couldn’t go wrong with a Caprice Classic.
The 1977 B-body’s development and history are well-known and worth a post of its own (one of these days, perhaps), but for now, let’s just focus on the two-door version of the Chevrolet. The ’77 full-size Chevy coupe was initially available in Caprice Classic and Impala flavors, as had been the case for years, though the two cheaper big Chevrolets, the Biscayne and the Bel Air, had both disappeared by the mid-Seventies. The coupe and the sedan shared a 116″ wheelbase, a fact touted in ads like the one above. Yes, stretch-out room for rear seat passengers was not a problem. A far cry from personal-luxury coupes of just a couple years earlier; Mark IV and Thunderbird, I’m looking at you.
(Note: Another post by my friend Carmine -TK) In their 1989 hit Love Shack, Fred Schneider of the B-52’s sings about having “a car as big as a whale…a Chrysler, it seats about 20.” Well, Fred, I had a Chrysler that could seat about six…and it just might have been the best and cheapest beater I ever owned.