1978 AMC Matador Sedan: Triple Black Project

Here it is, the last ‘big’ AMC car. The Matador. Technically a midsize when it first appeared in 1971, alongside its slightly flossier, slightly longer Ambassador sibling. Essentially, the ’71 Matador was a facelifted 1967-70 AMC Rebel with a new front clip and name.

It became American Motors’ largest passenger vehicle after the Ambassador (itself a Matador with more chrome, fancier interior, and longer hood and front clip, but with the same interior dimensions) was cancelled after the 1974 model year.

Many, many folks have questioned why the ’74 Matadors got such a Jimmy Durante style facelift to go with its new 5 mph front and rear bumpers, with the pronounced proboscis of the grille jutting away from the front fenders and headlights. I’ve heard they simply wanted the car to look bigger. But for whatever reason, I’ve always liked these. The sedans, the woody station wagons, even the big, blowsy 74-78 Matador coupes. What can I say, I like the offbeat stuff!

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