Another Mark? Well, yes. In my defense, I really liked this particular example, especially the metallic blue paint with matching top and interior. So many of these were in the typical early ’70s colors like that light metallic yellow-green, tobacco brown and gold, that one in a non-sepia tone caught my attention, when I was perusing the Finding Future Classic Cars group on fb a couple of weeks ago.
While my favorite Mark is the 1969-71 Mark III, I like pretty much all of the personal-lux Continentals from the ’60s to the late ’90s. The ’73 is kind of an oddball, as it has the new park bench style 5-mph front bumper, but retained the slim, and minimally protective, rear bumper.
Technically, the now-familiar oval opera window was optional in inaugural ’72, though most IVs had them. But starting in 1973, they were standard equipment. Love them or hate them, they did provide some over-the-shoulder visibility in the massive sail panel.
Of course, those of a certain age will always associate these with that supper-club loving crime fighter, Frank Cannon. In the pilot he had a triple black ’70 Continental four door sedan, but after that got a silver ’71 Mark III with black top and red leather interior.
In ’72, it was replaced with a new Mark IV in the same colors. I love the show, got hooked on it about ten years ago when it started running on a local retro-TV channel. A Quinn Martin Production!
The personal-lux coupes of the ’70s were like the crossovers of 2020. It was the gotta-have-it body style.
They sold like dollar beer at a baseball game, everyone had one, and most manufacturers had several versions in various price classes and sizes.
GM was the master of the PLC in 1973 though; Ford really only had the Mark and T-Bird as full-blooded personal luxury cars. But the General had the Eldorado, Riviera and Toronado at the top, plus the midsized, hot-selling Monte Carlo, Grand Prix, brand-new Regal and Cutlass Supreme.
Ford and Chrysler were late to the PLC game, in ’74 FoMoCo finally enlarded the Cougar from the Mustang chassis to the Montego. Ford did likewise with a baroque-nosed Torino with dual opera windows, the Elite.
Chrysler was even later, with the Cordoba in ’75, but it sold well once it finally hit C-P showrooms. But the luxo-cruisers at the top were always the Lincoln and the Cadillac. While the realtors, accountants and middle managers had an Elite or GP, it was the boss who had the Eldo or the Mark. I guess the modern equivalent would be Grand Cherokees and Explorers, with the boss in an Escalade or Navigator. History often repeats itself, just not always in the exact same form.
This triple blue ’73 model was spotted on FB Marketplace in Belmont, North Carolina. I really liked the colors, as so many of these were brown or gold.
Not much was described in the ad, but as the seller is a dealer, they likely don’t know what to make of this ’70s survivor. Malibus, Altimas and Kias are probably more their forte-no pun intended.
A claimed 58,000 miles, but as you know, that may not be correct, with those ’70s style five-digit odometers. Though the car does look pretty good condition wise. Plus, the hood can double as a pool table.