This Week’s Klockau Lust Object: ’68 Toronado

OK, I know I did that writeup of the ’70 Toronado GT recently, but since then, I keep running across nice ones for sale.

And forwarding them to pal Jayson Coombes, who kind of wants one now since his visit to the Olds Club of America show where the ’70 was residing.

Anyway, the ’68 was facelifted front and rear. To many that huge new bumper/grille with integrated hidden headlights wasn’t near as compelling as the ’66-’67 schnozz, but overall the car was still a smooth, swank late ’60s personal luxury coupe.

This one was on FB Marketplace at the time of this writing.

Per the ad: “A rare find, selling this 1968 Oldsmobile Toronado Holiday Coupe with 3,957 made with the 455 @ 375HP.”

“A true member of the hot rod family weighing in at 4800 lb with over 400 horsepower, this front wheel drive car was able to go 0 to 60 in 7.8 seconds sticking itself into the competition of hot rods of the 60’s.” (ED: modern sellers have to turn EVERYTHING into a hot rod… 🙄)

“This is indeed a one-of-a-kind. 34k original miles. This vehicle has some uniqueness about it other than being what it is.”

“The original owner in 1968 placed over $7,000 in add-on features to the vehicle that normally did not come with this vehicle.”

OK, I have to call bullcrap on that. Base price of the ’68 Toro was about $4750. And it allegedly has $7K in options? Mmhmm. Just quit shoveling and let the car speak for itself, okay, scooter?

Unless he’s not talking 1968 dollars? Oh well, who cares. OK where was I?

“The vehicle has been well babied and garaged. More info upon request asking $16,000.00 OBO. Message me for more info.”

But at any rate, a very pretty Toronado! She’d look good in your driveway. Or mine.

7 Replies to “This Week’s Klockau Lust Object: ’68 Toronado”

  1. LynnG

    Nice, and that factory optional 8-track tape player form fitted to the dash might be hard to replace….. out of 4,700 cars built that has to be a rare option. Yes the author of the advertisment piled it on pretty thick but he is correct, from what is visible who ever ordered this car new checked almost all the option boxes. Just can not believe that there are no rust bubbles under that vinyl roof…. and the ventilation slots below the rear window are a source of rust if the car is keep in damp enviornment.
    Keep up the great work, your loyal readers are still here 🙂 🙂

  2. JMcG

    Gorgeous car- there was a silver one for sale near me that I should have taken pictures of. I promise to do better in the future.

  3. Sobro

    Seeing as how my house was built in 1964, it would look perfect in my driveway. $7000 today is valued at $853 in 1968 dollars. That’s a lot of box checking.

  4. Mark Brewer

    I guess I’ve never looked at a Toronado’s gauge cluster because I’ve never seen a speedo like that before. Pretty cool!

    • Carmine

      Both the Toronado and Riviera got the rotating drum speedometer in 1966, the Riviera only had it through 1967 switching to a cluster shared with the standard full size Buicks from 1968 and up but the Toronado kept the rotating drum speedo through 1970.

      By this vintage the Toronado had lost the only other real gauge, the temp gauge to idiot lights. Interestingly the 1966-1967 Riviera actually had a full compliment of real gauges, temp, oil, amps.

  5. Carmine

    I like the Toronados with the hidden headlights best, this car reminds me of the Toronado Dean Martin drives in 1970’s Airport.

    GM had made a few 2 seat Toronado concepts during the late 60’s, sort of a “Toronado AMX”, they would have been interesting if produced.

    This car is fairly loaded up, I spy Comfortron, cruise, tilt, tele, AM-FM probably stereo radio with the 8 track, power seat, windows and locks. I don’t see cornering lamps, but they may have been built into the parking lamps by this vintage.


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