1978 AMC Matador Sedan: Triple Black Project

Here it is, the last ‘big’ AMC car. The Matador. Technically a midsize when it first appeared in 1971, alongside its slightly flossier, slightly longer Ambassador sibling. Essentially, the ’71 Matador was a facelifted 1967-70 AMC Rebel with a new front clip and name.

It became American Motors’ largest passenger vehicle after the Ambassador (itself a Matador with more chrome, fancier interior, and longer hood and front clip, but with the same interior dimensions) was cancelled after the 1974 model year.

Many, many folks have questioned why the ’74 Matadors got such a Jimmy Durante style facelift to go with its new 5 mph front and rear bumpers, with the pronounced proboscis of the grille jutting away from the front fenders and headlights. I’ve heard they simply wanted the car to look bigger. But for whatever reason, I’ve always liked these. The sedans, the woody station wagons, even the big, blowsy 74-78 Matador coupes. What can I say, I like the offbeat stuff!

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1981 AMC Eagle Limited Coupe: Who The Heck Ordered This?

Well, realistically, who else but AMC could take so many dissimilar parts and turn it into a fully functional vehicle. Whitewalls, opera windows, stand-up hood ornament, two-tone paint, landau vinyl top…and so on.

1978 Concord, spotted at the annual car show in Bishop Hill, IL, July 2014.

The entire car itself was built in much the same way, at its core a 1970 AMC Hornet with a four-wheel drive system. In 1978, the venerable Kenosha-built compact went upscale and was renamed the Concord, with available color-keyed wheel covers, landau top, and opera windows.

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1963 Rambler Classic 770 Cross Country: The New Shape Of Quality

1963 Classic

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