Mopar Memories

Note: Today’s post is by frequent commenter and regular RG reader, Patrick King. Enjoy. -TK
My parents didn’t drive so when I got my license and convinced them we needed a “family car” I suggested a 1969 Dodge Dart GTS 340, yellow with black interior, black vinyl roof and black bumblebee stripe. It was hardly a random choice: I’d been devouring the buff books since I was eight and loved what few imports existed but, being sixteen, I wanted a muscle car and my friend’s ‘65 GTO convertible seemed too large and unwieldy. Also, the Dodge was unibody, unlike the large, body-on-frame GM and Ford hot rods. Everything I read pointed to the Dart. But what really enticed me about the Mopar was the brand-new thin-wall, high-performance small block 340 introduced the year before to combat the small block Chevy. At the time I could quote all the specs of this engine, from its compression ratio to the windage tray in its oil pan (to the great amusement of my chortling uncles who would ask me to perform my routine as if I were reciting the latest Dylan lyrics).

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1978 Dodge Diplomat Wagon: Super Woody!

Now here’s a rare birdie. A loaded ’78 Diplomat wagon. Sure, most of you likely remember Diplomats and Gran Furys from many ’80s movies and TV shows, but the wagon didn’t last long. 1981 was the last year for it (and also the Diplomat coupe); from then on, you could get only a four door sedan.

And of course most of those four door sedans sported various law enforcement regalia or were painted yellow. The Diplomat was introduced in 1977 as a more upmarket model, playing off the ‘small but luxurious’ style brought into being by the ’76 Cadillac Seville.

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1967 Dodge Monaco: Join The Dodge Rebellion!

Here’s a nice time capsule to prove Dodge did sell vehicles other than loud, brash muscle cars in the ’60s.

While the most famous Monaco is a certain black and white 1974 model, the nameplate initially appeared in 1965 as a special top of the line two door hardtop with bucket seats, console and wicker door panel trim, meant to compete with the Pontiac Grand Prix.

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Canadian 1969 Dodge Monaco: Top Dog Dodge

ED: Another one from ‘The Vault.’ Thought it was appropriate since we were just discussing silver interiors recently!

I love Fuselage Mopars. As the 1969-73 full-size Mopars, from basic Plymouth to top-drawer Imperial, are affectionately known by collectors. And while there are highs and lows in Fuselage-land (of course I love the more luxy versions: Imperials and New Yorkers) I can find some appreciation for all of these land yachts. I especially liked this black over silver 1969 Monaco when it appeared on eBay back in 2014 or so.

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Jason’s New Ride: 1977 Royal Monaco Brougham

My buddy in Spokane, Jason Bagge, AKA That ’70s Car Guy, AKA The Brougham Whisperer, has found yet another remarkably well-preserved land yacht. This time, it’s the C-body Dodge Monaco, made famous on The Blues Brothers.

“They broke my watch!” “You want out of this parking lot? OK!” “You traded the Cadillac for this?” “Hi! you want to hand me the mike? Thanks a lot. Uh, this is car number…what number are we?” “Five five.” “Car fifty five. Uh, we’re in a truck!”

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1941 Dodge Business Coupe: Giving America The Business

Note: Another article by Lee Wilcox! Enjoy. -TK

Even though I am retired, I frequently find myself crossing the state for non-income producing reasons.  Now I carry a camera.  I was minding my own business doing just that when I came across this little attention grabber.  These coupes have always been favorites of mine despite having too many wheels.  Just honest workhorses.

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1967 Dodge Charger: Chrysler’s Marlin!

For Chrysler, just getting up off the canvas after the “plucked chicken” fiasco of 1962 was hard enough without Ford doing something crazy by dropping its Mustang bombshell on the market. What’s more, the personal-luxury coupe market was heating up by the day. So what was a beleaguered Chrysler to do? Fake it, that’s what. And do so with a memorable and venerable name.

The earliest Charger I remember (at least referring to something other than a hay-consuming equine) is this car, which a sporting band of Chrysler engineers campaigned on the drag strip. This car was the “High and Mighty” (actually a ’49 Plymouth). According to Alpar, it existed as seen above into late 1958. The original 354 truck engine, fitted with 392 heads, eventually gave way to an all-392 Hemi. Obviously, the car sacrificed aerodynamics on the altar of weight transfer and traction.

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1955-56 Dodge La Femme: I Am Marketing, Hear Me Roar

Note: Another post from Tony LaHood! -TK

You really don’t see as much of this anymore, for several reasons: first, manufacturers no longer have the kind of mad money it takes to design, produce and market vehicles that disrespect the economies of scale. Also, the once-vaunted “halo effect” is increasingly irrelevant to consumers–after all, is the average Altima or Civic buyer the least bit influenced by the existence of the GT-R or NSX?

And then there’s the matter of political correctness; seriously, if a car maker offered a model geared toward a specific gender or other personal demographic today, howls of protest would reverberate, boycotts would form, and the offender would be made to attend automotive sensitivity training conducted by a newly formed Federal Department of Indignation Resolution.

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1985 Dodge Diplomat Police Package: Plain White Wrapper

This car is the one that says ‘police car’ to me more than any other. Growing up in the 1980s, the Rock Island Police Department drove black and white Diplomats. And when Officer Friendly visited our school when I was in first or second grade, he was driving one of these.

1978 Diplomat

1978 Diplomat

The Dodge Diplomat initially appeared as a corporate cousin to the new, Seville-sized and very Seville-like 1977 Chrysler LeBaron. The car itself was essentially a 1976-80 Dodge Aspen/Plymouth Volaré with fresh sheetmetal, plusher interiors, and more upscale aspirations.

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