Twenty-five years ago, I happened to find the complete tablature for Dire Straits’ “Sultans Of Swing” during a late-night session browsing USENET on the university VAX. I printed the whole thing out, for free, because back then my school let VAX users print whatever they wanted for free. Amazing, right? When I think of all the things I printed out at school just because I wasn’t sure if I’d ever find them again. We had no way of knowing that Google would end up buying most of the USENET archives. We had no way of knowing there would be a Google. We still thought that the Internet would end up taking us to the Singularity. What fools we were. Anyway, after printing the tab out I tossed it in a 3-ring binder. Then I forgot about it.
About five years ago, I found that binder, pulled out the tab, and fussed around until I was more or less able to play “Sultans Of Swing”. I was reasonably proud of myself for having done so. It’s a brilliant tune and there are parts where the timing is more than a little tricky. I never shared this accomplishment with anyone, so I’m not sure why YouTube thought I’d want to see the above video. Maybe the almighty algorithm knows me better than I know myself.
There are two talented musicians at work in this song, and it’s a pleasure to watch, but what impresses me the most is how well it’s been monetized. After the jump, I’ll explain all the ways that this “Sultans Of Swing” cover is making cash. Less clear than the how, unfortunately, is the who. Who’s actually getting paid? It’s not as simple as you might think.