When I hear the name Pontiac, I think Bonneville. Oh sure, for most people, it’s GTO or Firebird or Trans Am or Super Duty. But being of the more Broughamtastic persuasion, I prefer the Bonneville, Grand Ville, Grand Le Mans and Grand Prix. That’s just how I roll.
Time for another trip in the Wayback machine to look at the 1981-83 Imperial, courtesy of my friend Jim Smith. He thoughtfully took pictures of brand new luxury cars back when Brougham was still in, the tops were padded and opera lamps were expected!
The 1981 Imperial was Lee Iacocca’s last try at the Continental Mark III formula: Long, low, sleek, with every available convenience, a long hood, a short deck, and Broughamed out to the gills.